Audience Research

Our audience are teenagers aged 16+. We are around the same age as our audience and our friends are as well. The teenage audience are the biggest target market for cinema today, as they have more free time than anyone in other age groups and see the social benefits of going to the cinema with friends . The majority of teenagers don't work 9-5, 5 days a week so they always have time to go to the cinema especially with certain promotional deals put on by companies such as the Orange mobile tariff with Orange wednesdays. We think 16+ is the perfect age for our target  market as they are aware of the nature of murder and knife crime today. In London knife crime is an issue involving teenagers and gangs. Teenagers are mature enough to understand the meaning of the film how ever children wouldn't and could find the film upsetting.